Google Analytics is indeed a very powerful tool that allows you to track the sources that sent visitors to your website and check other demographics. Sure, you will be having an account on this one, but the question is: Are you really utilizing it to its fullest potential? Check out the below mentioned points to make the most out of your Google Analytics account. Read more
With more than 2 billion smartphone and tablet users expected to involve in some form of mobile commerce by 2017, brands can’t afford to be not on mobile.
Google as an undisputed leader in search has envisioned the need for websites to meet the growing consumer demand for mobile performance and has thus rolled out a “mobile friendly” label for its search results. This feature will make it easier for people to find what they are looking for in an interface that fits better on their mobile devices.
Companies are willing to increase their digital marketing expenditure over time which brings online marketers into spotlight of implementing strategies that generate high ROI. They hold the responsibility to strategize internet marketing campaigns, evaluate their efficiency and implement those that help meet business objectives.
With YouTube being the mainstream now, the debate is officially over. It owns one of the biggest collections of videos and over a billion monthly users. Today, it has become more of a platform where culture is born. In 2014, it became the second-largest search engine, with more than 300 hours of content uploaded every minute, and billion unique visitors watching more than six billion hours of video every month. Read more